NEWS: Moulinex chooses TMB and Barkers for pounds 2m UK task

The troubled French domestic appliances company, Moulinex Swan, has shifted its pounds 2 million media planning and buying account into the Media Business after a two-way pitch.

The troubled French domestic appliances company, Moulinex Swan, has

shifted its pounds 2 million media planning and buying account into the

Media Business after a two-way pitch.



TMB saw off the incumbent, BMP DDB, to take the microwave-to-coffee-

maker business, which includes the Moulinex, Swan and Krupps brands.



The review was called in early March, less than a year after the UK

operation appointed BMP to its business (Campaign, 1 March). The rethink

is understood to have been precipitated, in part at least, by a pending

cut in the size of the UK ad budget.



TMB won the business in a tie-up with the Birmingham-based full-service

agency, Barkers, which will handle some of the creative work on the

press side. Television creative is originated in France. Barkers had

handled both creative and media before the account went to BMP.



Nick Lawson, head of new business at TMB, commented: ‘This is a good win

for us. BMP is a good agency and Moulinex is a good brand name. In

conjunction with Barkers, we provided a strategic direction for all the

the Moulinex brands which demonstrated a tangible difference to the

client.’



Moulinex has been going through a prolonged period of restructuring in

both the UK and Europe. In February, Nick Hewens, the group marketing

manager, left the company having only joined early last year from

Reckitt and Colman. Marketing is currently being handled by the Moulinex

managing director, David Hellens.



BMP denied that it lost the business because of the client conflict

caused when the agency, together with its sister network, BBDO, won the

dollars 50 million pan-European media business for Braun. In the UK, the

Braun business is being handled by the BMP off-shoot, Solutions in

Media, a move which was designed to avoid possible client conflict.



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