Bates Dorland Interactive stood out at the prestigious British
Interactive Multimedia Association awards this week as the only ad
agency to win an accolade.
Dorlands picked up two awards: the first for the best Net magazine, for
its Carlingnet football site, and the second in the commissioned
training category, for two internal training multimedia packages for
According to the BIMA judges, the Carlingnet football site offered
‘everything from merchandise to comprehensive match reports fresh from
the field’. It was marked out for its ‘innovative use of the Web’ which
‘means that supporters anywhere in the world can keep up with their
favourite teams with news virtually as it happens’.
The multimedia training packages for Lundbeck were developed alongside
Bates Dorland Interactive’s sister company, Bates Healthcom. The
packages were notable for their innovation and their use of high-quality
Mike Crossman, managing director of Bates Dorland Interactive, said the
awards showed that ad agencies were well equipped to handle clients’
‘It’s useful to be able to say that we are an agency and we do it as
well as anyone else,’ Crossman said.