NEWS: New editor readies GQ for relaunch to raise visual impact

GQ is gearing up for a relaunch from next January under the leadership of its new editor, Angus MacKinnon.

GQ is gearing up for a relaunch from next January under the leadership

of its new editor, Angus MacKinnon.



However, contrary to recent reports, it will not be ditching its sex

coverage.



The revamp of the men’s lifestyle magazine, published by Conde Nast, is

an attempt to ‘bring out the Conde Nastness’ of the title, according to

MacKinnon, and to capture readers outside its traditional 25- to 40-

year-old target audience.



MacKinnon is keen to stamp his personality on the magazine, to increase

its visual impact and to offer the reader better signposting throughout.

Sex coverage will continue, according to MacKinnon, who said: ‘We live

in a world where sex sells, but I’m not interested in the magazine being

offensive.’



From next year, it will be reorganised in the form of three modules. The

first will cover arts and entertainment. The second, centre section will

contain features but no ads and will carry a major profile. MacKinnon

said it would offer a mix of photography, illustration and typography.



The third module will group the magazine’s fashion coverage for the

first time. There will be an in-depth interview with a fashion designer,

followed by six or eight pages of smaller features, trend-spotting and

‘Ways to wear’ spreads, with the traditional fashion coverage. The

magazine will end with its Body and Soul health section.



Separately, Caroline Connor is to become the ad director of GQ’s rival,

Esquire.



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