NEWS: New producer and director mark end of BFCS restructure

BFCS, one of London’s longest-standing commercials production companies, is beefing up its team with two new signings designed to complete the expansion programme the company launched six months ago.

BFCS, one of London’s longest-standing commercials production companies,

is beefing up its team with two new signings designed to complete the

expansion programme the company launched six months ago.



The director, Grey Lipley, joins the company after five-and-a-half years

at Limelight. Lipley built his reputation in films and pop videos,

including the Bafta award-winning promotion video for Duran Duran’s Wild

Boys in 1984.



In commercials, Lipley is best known for creating innovative special

effects using unusual perspectives. He won a Creative Circle silver

award for his work for Bates Dorland on the Castrol ‘bead’s eye view’

ad. He worked on the recent Domestos ad, filmed ‘inside’ pipework.



Lipley has also directed on ads for Zantac, Alton Towers, and Harpic. He

said that his position at BFCS would allow him to work across a broad

range of film-making.



‘I’d like to use people more in my work and utilise new technologies to

investigate alternative media,’ he said. ‘I think I’ll get the chance to

do all of this here.’



At BFCS, Lipley will work alongside Hilary Davis, who joins the company

from the David Smith and Helen Hadfield Company, where she was a

producer.



Davis made her name at the Moving Picture Company as a post-production

co-ordinator and digital effects producer. In 1991 she joined Moving

Picture Productions as a producer, working with the director, Barry

O’Riordan.



BFCS has been keen to bring in new blood since the appointment of Peter

Harrison, the former head of TV at Ogilvy and Mather, as a managing

director last year.



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