A major hiring spree by Grey has expanded its television production
department by a third, with seven new people joining the agency in the
space of a month.
Last through the door will be Rogue Films’ senior producer, Robert
Herman, who will join on 6 May. He will follow Bartle Bogle Hegarty’s
senior producer, Tim Page, who was installed at the end of April.
The moves are part of a major shake-up by the agency’s new head of
television, Amanda Lowit. Since taking over six months ago, she has re-
organised the TV department into six production units of three people -
a senior producer, a producer and a production assistant - instead of
the usual two.
The number of staff in the TV department has now risen from eight full-
timers and three freelancers to 17 employees.
The hirings are designed to take account of Grey’s increased workload
over the last year and to improve the learning process among junior
The TV department currently produces around 250 commercials a year,
including 80 cut-downs from abroad. Over the past year, it has had to
handle extra work for Mars, Nokia and Skoda, which until now this had
been done by freelancers.
Lowit said she did all the recruiting direct, without going through
headhunters. ‘I think I must have seen every single producer in London,’
she said. ‘I’ve got a good mix of cultures,’ she added, explaining that
she was still on the lookout for three production assistants.
Grey has also hired four junior producers: James Lethem from Abbott Mead
Vickers BBDO, Spru Chrisoforou from Bates Dorland, Lucy Thomas from Lowe
Howard-Spink and Edwina Barker, a former freelancer, from Foote Cone
Belding. Emmanuelle Bainbridge has joined from Saatchi and Saatchi as a