Wieden and Kennedy Amsterdam’s ‘good vs evil’ spot for Nike did it again
last weekend when the Cannes gold winner was judged the clear victor at
the 34th International Advertising Festival of Ireland in Kinsale.
The ad, directed by Tarsem through the now defunct Spots Films, picked
up the Grand Prix television award, a gold in the clothing category and
the Worldwinner TV award - a category confined to entries that have
already won awards at major festivals.
Other UK category winners included ‘old man’ through Ogilvy and Mather
for Guinness Brewing UK; ‘cheat’ for Guess Jeans through Paul Marciano
Advertising; ‘brains’ through Saatchi and Saatchi for the Commission for
Racial Equality; and ‘fridges’, ‘Ron’ and ‘floppy’ through BMP DDB for
the National Dairy Council - which won the series gold.
‘Cheat’ for Guess Jeans also won the Brian Cronin Award for best
writing, an award initiated in honour of Cronin, a prominent Irish
copywriter, who died in 1993.
Many delegates were surprised that Bartle Bogle Hegarty’s Levi’s
campaign, which swept the board last year with ‘drugstore’, did not
feature more prominently in the winners list. Levi’s awards included a
bronze for ‘washroom’ and diplomas for ‘clayman’ and ‘planet’ in the
clothing category, which was dominated by Nike and Guess Jeans.
Entries were down on last year to 520, but official delegates at the
festival reached a record-breaking 400. As usual, Kinsale was packed
with unofficial delegates who were able to view the entries on TV
screens in the festival pub, the Spaniards.
An all-creative jury of seven judges was chaired by Tony Cox of BMP DDB
and included Neil Lawrence of Young and Rubicam Sydney, Killian
O’Donnell of Arks Advertising and Vincent Engel of Wieden and Kennedy,