Ogilvy and Mather has poached WCRS’s award-winning senior copywriter,
Leon Jaume, to beef up its creative output on the Ford account.
Jaume will take the title of creative director and report to Patrick
Collister, O&M’s executive creative director.
Jaume will be responsible for improving O&M’s creative work across its
entire Ford business, which includes Ford of Britain, Ford of Europe and
the Ford Dealer Advertising Association.
Ford’s creative work was previously overseen by a senior team comprising
the copywriter, David Ryland, and art director, John Bayley.
Collister said Ryland and Bayley will soon be taking on ‘other
assignments’ within the department.
Collister, who hired Jaume, added: ‘Ford suggested that the quality of
our creative work could be improved. We have produced some very good
stuff recently for the Mondeo, and for the Fiesta with a women’s press
campaign. But I want it to be even better. I need someone of Leon’s
stature - someone with impeccable creative credentials, coupled with a
strong strategic ability.’
Jaume, who resigned this Wednesday, said: ‘I love WCRS, but Ford is a
huge challenge. As an account, it’s bigger than most agencies. I badly
want to do the job and get O&M to do great ads.’
Jaume is on a six-month notice period at WCRS, and it is unclear when he
will be able to move to Canary Wharf.
He joined WCRS in 1991 as a creative director. Jaume partnered the art
director, Mike Durben, and worked on accounts including BMW.
Before WCRS, Jaume worked at Mavity Gilmore Jaume for eight years as a
creative director and partner. His name was put on the door in 1982. He
worked with the agency both when the French network, Feldman Calleux
Associes, came on board and when it merged with Brooks Legon Bloomfield.
In 1993, Jaume was nominated for a D&AD silver for the BBC TV ad ‘Morph
and Griff’. He also won Campaign silvers and a Campaign gold for his
press work for the Mauritius Tourist Board.