NEWS: O&M promotes Michel to new European business role

Katrina Michel, Ogilvy and Mather’s new-business director, has been promoted to the expanded role of new-business director of Ogilvy and Mather Europe.

Katrina Michel, Ogilvy and Mather’s new-business director, has been

promoted to the expanded role of new-business director of Ogilvy and

Mather Europe.



Michel, who returns from maternity leave this week, will report directly

to Mike Walsh, O&M Europe’s chief executive. She will be responsible for

developing and executing an overall new-business strategy for the

European network, while also giving support to the local offices.



Walsh said the post had been created to accelerate the momentum of O&M’s

recent successes in new business at a regional level. Wins in the past

18 months include KFC, Alitalia, SmithKline Beecham, PepsiCo’s 7-Up and

Kodak.



Michel continues to be in overall charge of O&M London’s new-business

department and will be supported by the new-business deputy, Tom Vick.



Walsh said: ‘At a time when more and more of our existing and

prospective clients are organising their advertising at a regional

level, it is essential that we have a dedicated resource that can track

their business and spot the opportunities for O&M. Katrina’s successful

record in London makes her the ideal choice to lead and manage this

resource.’



Michel commented: ‘I took on this job because O&M has one of the best

and most mature European networks. I am not going to be concentrating on

extending relationships with existing clients but on new new-business. I

want to concentrate on a small number of big initiatives.’



Michel was promoted to head of new business after three years as a

senior planner. Her main clients were Ford of Britain and Kimberly-

Clark. Before joining O&M Michel was a planning director at Publicis.



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