The financial pressures at the struggling Observer finally told this
week when the title was forced to shelve its bi-monthly glossy fashion
magazine, Madame Figaro, after just four issues.
The closure has been blamed on financial constraints caused by the
under-performance of the Observer in general and, in particular, of the
Preview listings section, which is said to be heavily over budget.
Madame Figaro, a tie-up with the French newspaper, le Figaro, was
launched in October in a bid to attract generic fashion and beauty
advertising to the Observer.
It was hoped that the magazine would eventually go monthly.
A spokeswoman for the Guardian Media Group, which owns the Observer,
said Life magazine, the paper’s weekly review, would have more fashion
coverage to accommodate former Madame Figaro advertisers.
The spokeswoman claimed Madame Figaro advertisers would now benefit from
national coverage in Life, whereas Madame Figaro had only been available
in London and the South-east.
The Observer is currently the subject of a takeover bid from Mohamed Al-