NEWS: Observer financial struggle spells end for Madame Figaro

The financial pressures at the struggling Observer finally told this week when the title was forced to shelve its bi-monthly glossy fashion magazine, Madame Figaro, after just four issues.

The financial pressures at the struggling Observer finally told this

week when the title was forced to shelve its bi-monthly glossy fashion

magazine, Madame Figaro, after just four issues.



The closure has been blamed on financial constraints caused by the

under-performance of the Observer in general and, in particular, of the

Preview listings section, which is said to be heavily over budget.



Madame Figaro, a tie-up with the French newspaper, le Figaro, was

launched in October in a bid to attract generic fashion and beauty

advertising to the Observer.



It was hoped that the magazine would eventually go monthly.



A spokeswoman for the Guardian Media Group, which owns the Observer,

said Life magazine, the paper’s weekly review, would have more fashion

coverage to accommodate former Madame Figaro advertisers.



The spokeswoman claimed Madame Figaro advertisers would now benefit from

national coverage in Life, whereas Madame Figaro had only been available

in London and the South-east.



The Observer is currently the subject of a takeover bid from Mohamed Al-

Fayed.



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