NEWS: PHD and TMD share pounds 12m Granada

Granada has taken the unusual step of splitting its pounds 12 million media account between New PHD and TMD Carat Manchester for one year as the first stage of a planned centralisation.

Granada has taken the unusual step of splitting its pounds 12 million

media account between New PHD and TMD Carat Manchester for one year as

the first stage of a planned centralisation.



After assessing the two agencies’ performances over the first 12 months,

Granada will consider pooling the account into one agency, as it was

originally tipped to do (Campaign, 20 September).



The decision means TMD will handle the restaurants and services

divisions which have a budget of pounds 5 million. The portfolio

includes Little Chef, Sutcliffe Catering and Granada Motorways.



Meanwhile, New PHD, which will work with Granada for the first time,

will look after the remainder of the business, which will spend pounds 7

million. This includes Forte Hotels, the Granada Media Group and Granada

Technology, the rentals arm.



One of New PHD’s first tasks will be to reposition Granada’s high-street

shops as an environment where consumers can buy a broader range of

goods.



The decision means YMG Carat loses its grip on the Granada rentals

division which spent pounds 8 million last year. Among the other losers

are CIA Medianetwork, which handled Forte Hotels, the Media Centre,

which looked after Little Chef, and Lowe Howard-Spink, which handled

media on Granada’s motorway service stations.



David Read, purchasing director at Granada, said: ‘We selected New PHD

and TMD after a review of potential suppliers, for their high level of

service and their track record in using innovative communication

solutions.’



Four shops had lined up to contest the business: New PHD, Zenith Media

and TMD and YMG, who originally pitched together.



Neither David Pattison, who led the New PHD pitch, nor Martin Conry,

managing director of TMD Manchester, could be contacted as Campaign went

to press.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content