NEWS: Poster push for John Lewis

Court Burkitt and Company has taken the John Lewis Partnership on to cross-track posters for the first time in its 67-year history.

Court Burkitt and Company has taken the John Lewis Partnership on to

cross-track posters for the first time in its 67-year history.



The retail chain has never before sanctioned an umbrella branding

campaign that was not linked to particular stores. Two 48-sheet

executions will support TV and major electrical department sales.



Court Burkitt has avoided using the typical star-burst ads associated

with electrical stores. Instead, the posters offer a reasoned argument

for shopping at John Lewis.



Julian Calderara, the joint managing director of Court Burkitt,

commented: ‘This advertising really has something to say.’



One of the posters is headlined: ‘With free delivery, free guarantees

and the best possible prices, why isn’t John Lewis more famous for

selling televisions?’



Washing machines are the subject of the second ad, where rapidly

changing technology is set against John Lewis’s consistent pledge to

sell machines at the best possible price.



The ads were written by Mike Court and art directed by Nick Scott.

Photography was by Mike Parsons.



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