The Media Business has held on to the media buying account of the pounds
5 million Bhs business after a two-way shoot out against Zenith Media.
The pitch for the media buying business of the high street retailer was
triggered by the review of Bhs’s creative business, which, in March, was
moved out of Howell Henry Chaldecott Lury and into Saatchi and Saatchi
(Campaign, 29 March).
The decision means that the Media Business is the only one of the three
incumbents to emerge intact from the Bhs review. Bhs confirmed this week
that its media planning account - formerly held by Michaelides and
Bednash, the HHCL-affiliated strategic media agency - has been moved
into Saatchis. According to both Bhs and Saatchis, the media planning
was moved at the same time as the creative business.
Paul Van Barthold, the director of television at TMB, commented: ‘This
is a real endorsement of the excellent work we have done for Bhs.’
The decision to move the media planning business into Saatchis along
with the creative is designed to ensure a more seamless approach to the
strategic elements of the retailers business.
Simon Kleine, a spokesman for Bhs, said: ‘We held the media review as
part of a full review of our advertising arrangements. Following the
review, we have decided not to move the media buying. We are more than
happy to keep it with the Media Business.’