NEWS: Pounds 5m Freemans win for Mansfield Lang vindicates CIA deal

CIA UK Holdings’ acquisition of Mansfield Lang Direct Media began to pay dividends this week when the specialist shop picked up the pounds 5 million Freemans catalogue media planning and buying account.

CIA UK Holdings’ acquisition of Mansfield Lang Direct Media began to pay

dividends this week when the specialist shop picked up the pounds 5

million Freemans catalogue media planning and buying account.



Mansfield Lang, which was bought by CIA in February, won the business

after a pitch against Pattison Horswell Durden and the Media Business.

The incumbent, the Communications Counsel, now merged into CIA, declined

to repitch.



Mansfield Lang joined forces with CIA after quitting the Media Business

Group in January. Freemans is Mansfield Lang’s first big win this year.



The appointment, which is effective from 1 January 1996, boosts the

agency’s claimed billings to pounds 20 million.



Lindsay Nuttall, Freemans’ general manager of marketing, who joined the

company in April, said Mansfield Lang’s ‘specialist knowledge and

significant mail-order experience’ proved decisive. ‘We hope to get

better media value now,’ she added.



Ken Mansfield, a founding partner of the agency, said: ‘It’s a good

brand, which has been around a long time. We’ll be trying to use our

experience to improve certain elements of what it is doing.’



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