Bartle Bogle Hegarty has created history as the first agency to win the
prestigious Queen’s Award for Export.
BBH’s international success derives from campaigns created in a single
London office - a founding principle of the 14-year-old shop - for
prominent global brands including Levi’s, Audi, Heineken, Alfred
Dunhill, Wedgwood, Murphy’s Ireland, Polaroid and Club Med.
Half of the agency’s income is now generated from international clients.
From a total list of 28 clients, 13 require multinational advertising.
The proportion of the agency’s total pounds 190 million billings from
overseas has grown from 7 per cent in 1991 to more than 50 per cent
The awards, the corporate equivalent of personal honours, cover export,
technological and environmental achievements and are made by the Prime
Minister, who is advised by representatives from industry, commerce,
trade unions and government departments.
In its application BBH focused on its unique position versus other
agencies, which have become worldwide networks by setting up offices in
many countries. BBH also singled out its awards, its quality control
processes, its work produced purely for overseas use by non-UK clients
and its record in producing international campaigns for consideration.
Nigel Bogle, BBH’s joint chief executive, said: ‘An agency network
couldn’t have won this award. It recognises our expertise in winning
business in other markets and being a global source for good