Mirror Group’s group ad director, Mark Pritchett, is relinquishing day-
to-day control of advertising sales, handing over the reins to the Daily
Mirror’s advertisement manager, David Pearmain.
Pearmain has been promoted to the new position of group display sales
controller across all Mirror Group’s tabloid titles, allowing Pritchett
to become more involved in building client relations.
Pritchett said that Pearmain would now be the first point of contact for
agency buyers. ‘If they have a beef, they should take it to David,’ he
Agencies have given a mixed reaction to the news, with some expressing
concern at Pearmain’s reputation for confrontational negotiating.
Mike Gorman, the media director at Saatchi and Saatchi, said: ‘While
most of the newspaper industry is attempting to move to a more rational,
research-led approach to selling, Pearmain’s appointment is a throwback
to more acrimonious times.’
Bill Jones, the deputy chairman of MediaCom, added: ‘He thrives on
confrontation, but it would be wrong to assume that he doesn’t think
things through. His delivery is unpleasant, but he is usually on solid
Pearmain will be replaced at the Daily Mirror by the Sunday Mirror’s ad
manager, Dene Stuart. Jane Candlish continues a meteoric rise to take
Stuart’s old position on the Sunday title.