NEWS: Publicis comes out on top in battle for Phileas Fogg range

Publicis is believed to have won the task of maintaining the quirky advertising heritage of the Phileas Fogg snacks range.

Publicis is believed to have won the task of maintaining the quirky

advertising heritage of the Phileas Fogg snacks range.



Derwent Valley Foods, which makes the product, would confirm only that

an announcement was imminent. But industry sources say Publicis has been

given the nod ahead of GGT for the creative assignment on the pounds 1.6

million account.



The pitch was precipitated when Bartle Bogle Hegarty resigned the

Phileas Fogg business in May because of conflict with the incoming

Golden Wonder account.



As a result, the business moves within the agency roster of United

Biscuits, which bought Derwent Valley Foods in January 1993. Leo

Burnett, which handles all UB media buying, retains the media for

Phileas Fogg.



Mark Robinson, the Publicis business development director, refused to

comment on a possible appointment.



BBH, which established the Phileas Fogg tradition for eccentric

advertising, is understood to have offered advice to the competing

agencies.



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