Publicis is believed to have won the task of maintaining the quirky
advertising heritage of the Phileas Fogg snacks range.
Derwent Valley Foods, which makes the product, would confirm only that
an announcement was imminent. But industry sources say Publicis has been
given the nod ahead of GGT for the creative assignment on the pounds 1.6
The pitch was precipitated when Bartle Bogle Hegarty resigned the
Phileas Fogg business in May because of conflict with the incoming
Golden Wonder account.
As a result, the business moves within the agency roster of United
Biscuits, which bought Derwent Valley Foods in January 1993. Leo
Burnett, which handles all UB media buying, retains the media for
Mark Robinson, the Publicis business development director, refused to
comment on a possible appointment.
BBH, which established the Phileas Fogg tradition for eccentric
advertising, is understood to have offered advice to the competing