Publicis has unveiled its first work for the Guinness cream ale brand,
Kilkenny, since winning the pounds 5 million account from Euro RSCG Wnek
Gosper in May (Campaign, 3 May).
The national poster campaign will consist of three executions, around
the strapline ‘kiss the Kilkenny’, a reference to the facial gesture
made by drinkers as they are about to drink a pint.
Two of the treatments feature close-ups of young men on the point of
drinking their pint of Kilkenny, the other shows a red-haired young
woman about to drink hers.
The poster work, which broke this week and runs for six weeks, is backed
by a TV campaign. The total media spend is pounds 7 million with media
buying through the Network.
The campaign, written by Paul Campion, and art directed by Steven Glenn,
was shot by Malcolm Venville.