A runaway tongue and a weekly tie-up with the children’s channel,
Nickelodeon, feature in this summer’s campaign by Nestle Fox for its
Willy Wonka range of children’s sweets.
The campaign introduces Britain’s first fizzy-drink boiled sweet called
Fizzy Jerkz, which joins Neon Nerds and Super Sour Dweebs in the Willy
Wonka stable of brands.
Roose and Partners has created a 20-second commercial for the launch of
Fizzy Jerkz, using Monty Python-style collage animation. It continues
the runaway tongue theme used to launch Dweebs and Nerds last year.
The spot opens with an elderly man trying a sweet from a tube of Fizzy
Jerkz, which has immediate and startling effects. His eyes start to spin
and his head explodes, and finally his tongue declares it has had
enough, and leaps out of his mouth in an abseiling-type dive.
The tongue survives his jump only to be hit by a falling packet of Fizzy
Jerkz, as the endline appears: ‘Too much for a tongue to take.’
Roose was responsible for media planning as well as the creative. The
campaign is due to break on Saturday 25 May and will cover Dweebs and
Nerds as well as Fizzy Jerkz. The Fizzy Jerkz commercial was written by
Neil Chappell and art directed by Philip Gooch. It was directed by
Gethyn Davies at Hibbert Ralph.
Ads will appear on GMTV and satellite stations, such as Sky, the Cartoon
Network and Nickelodeon. The Nickelodeon commercials will refer viewers
to a Nicktext page where there will be a weekly Willy Wonka competition.
Media buying on the campaign was by J. Walter Thompson.