NEWS: Saatchi faces fight in Hewlett-Packard regional shoot-out

Saatchi and Saatchi is facing an assault on its dollars 130 million global Hewlett-Packard advertising account, as the computer giant reviews two key parts of the business.

Saatchi and Saatchi is facing an assault on its dollars 130 million

global Hewlett-Packard advertising account, as the computer giant

reviews two key parts of the business.



Hewlett is known to have been dissatisfied with aspects of Saatchis’

work. However, Roger Wilson, Hewlett’s director of corporate

communications, said the reviews - one in Europe and one in the US - in

no way affected Saatchis’ hold on the core business.



Wilson said: ‘This review has been driven by the need to take a fresh

look at other agencies and whether they can offer more speed and

responsiveness.’



In Europe, the company is conducting pitches for its dollars 10 million

personal computer tactical account. Saatchis, however, will retain the

PC branding account. The company is speaking to five agencies, including

Saatchis.



Derek Bowden, Saatchis’ chief executive officer, Europe, Middle East and

Africa, said: ‘It’s always worrying when a client reviews any part of

your account. This is a new piece of business - but it would be nice to

be given that without a pitch.’



In the US, meanwhile, Hewlett is reviewing its dollars 40 million ‘hard

copy’ account.