Saatchi and Saatchi has won the pounds 1 million Moet et Chandon UK
account from Bartle Bogle Hegarty.
The appointment forces Saatchis to resign its conflicting Lanson
business, which it has held for eight years. Adam Crozier, joint chief
executive of Saatchis, said: ‘Lanson is a valued client, but we will be
resigning the business soon.’
The win follows Moet’s decision to seek a pan-European agency and marks
the end of BBH’s two-year hold on the account.
BBH has not produced work for Moet since 1995, when a former Procter and
Gamble marketing man, Didier Suberbier, took over the brand’s
advertising and gave Moet’s French management more control over the
development of the UK advertising.
Barry Thompson, the director of Moet et Chandon’s brand marketing, said:
‘BBH set the gold standard for us, but we respect the centralised
Steve Kershaw, a BBH management representative, said: ‘We stopped
working with Moet late in 1995 on instructions from the company’s
headquarters in Paris.’
In April 1995, BBH’s press campaign won the National Newspaper Campaign
Advertising award for best colour ad.