The Media Business is understood to have scooped the business for the
Scotland on Sunday and the Edinburgh Evening News, following a
The win, which was tipped by Campaign (23 February), gives the Media
Business around pounds 500,000 worth of extra billings, most of which
was previously handled by FB Media Direction.
The appointment comes after the Media Business pitched earlier this year
alongside the Scottish agency, Smarts Advertising, for the Scotsman
business. In the event, this went to the Leith Agency, while Scotland on
Sunday stayed with Smarts.
The Media Business picks up the work as the Scotsman prepares for a
branding campaign, with the title returning to TV advertising for the
first time in five years as part of an effort to see off competition
from English papers.
Denise West, the sales promotion manager at the Scotsman, was
unavailable for comment. The Media Business would neither confirm or
deny the win.