NEWS: Scotsman titles to get dedicated sales force

Scotsman Publications is to set up exclusive London and Manchester sales forces following its purchase last week by the Barclay brothers.

Scotsman Publications is to set up exclusive London and Manchester sales

forces following its purchase last week by the Barclay brothers.



The decision dashes the ambitions of the UK’s two leading regional press

sales houses, Amra and Mediaforce, both of which were believed to have

had their sights on the contracts once the Thomson Corporation sold the

titles.



The Scotsman and the other Edinburgh-based titles in the group,

including Scotland on Sunday, were previously represented to national

advertisers by Thomson Media Sales, which folded last month.



National advertising revenue on the publications accounts for an

estimated pounds 5 million.



Bert Hardy, the chief executive of European Press Holdings, through

which the Barclays made the acquisition, becomes deputy chairman of the

Scotsman Publications. Hardy stressed that the current management and

editors had the new owners’ support.



Richard Scudamore, the assistant managing director of the Scotsman, said

he hoped to appoint sales chiefs to the new operations by the end of the

month.



The London team will be based at the European’s offices in Gray’s Inn

Road.



European Press Holdings will also take overall control of the European.

Thomson’s Aberdeen titles, including the Aberdeen Press and Journal and

the Aberdeen Evening Express, could also take their advertising sales

in-house under their new owner, Northcliffe Newspapers. Northcliffe, the

regional arm of Associated Newspapers, already represents its own 60-

strong portfolio. Its latest purchase is subject to an inquiry by the

Monopolies and Mergers Commission.



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