NEWS: Scottish Amicable’s pounds 3m media to shift from BMP to Lowes

Scottish Amicable has shifted its pounds 3 million media account out of BMP DDB Needham and into Lowe Howard-Spink, which already holds the financial company’s creative account.

Scottish Amicable has shifted its pounds 3 million media account out of

BMP DDB Needham and into Lowe Howard-Spink, which already holds the

financial company’s creative account.



Lowes picked up the creative account from BMP at the start of the year,

although it retained the media planning and buying business.



Lowes is understood to have been talking to Scottish Amicable about

taking on the account on a full-service basis for some time.



Mike Smallwood, the media director of Lowes, said his media team had

demonstrated the value of a full-service approach and took the media

account without a formal pitch.



The move comes at a time when Scottish Amicable is driving home its new

media strategy of concentrating its adspend in the press. It is now

focusing its advertising on its investment planning and tax efficiencies

sectors.



Lowes is expected formally to begin work on the account from the

beginning of next year.



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