Scottish Widows has fired the starting gun on a full review of its
pounds 6 million media planning and buying business and is preparing to
see pitches before Christmas.
The company has approached five media operations to pitch for the
account, and is believed to be asking them to present plans for an
advertising drive based on an increase in spend for 1996.
The three media incumbents, Dewe Rogerson, CIA Medianetwork and WWAV
Rapp Collins, have been invited to pitch alongside TMD Carat and
The media review is understood to have been sparked by a desire for
increased media savings and media resource.
David Graham, the head of marketing for Scottish Widows, said he was
looking for better value: ‘Sometimes three ads run in the same paper. By
centralising our planning and buying we hope to be more effective with
our media budgets.’
Graham insisted that he was happy with Dewe Rogerson’s service, and said
there were no plans to move the creative business out of the agency.
Scottish Widows is one of Dewe Rogerson’s flagship accounts. The agency
has handled the work on a full-service basis for more than ten years.