NEWS: Scottish Widows to review pounds 6m media in five-way contest

Scottish Widows has fired the starting gun on a full review of its pounds 6 million media planning and buying business and is preparing to see pitches before Christmas.

Scottish Widows has fired the starting gun on a full review of its

pounds 6 million media planning and buying business and is preparing to

see pitches before Christmas.



The company has approached five media operations to pitch for the

account, and is believed to be asking them to present plans for an

advertising drive based on an increase in spend for 1996.



The three media incumbents, Dewe Rogerson, CIA Medianetwork and WWAV

Rapp Collins, have been invited to pitch alongside TMD Carat and

Mediastar.



The media review is understood to have been sparked by a desire for

increased media savings and media resource.



David Graham, the head of marketing for Scottish Widows, said he was

looking for better value: ‘Sometimes three ads run in the same paper. By

centralising our planning and buying we hope to be more effective with

our media budgets.’



Graham insisted that he was happy with Dewe Rogerson’s service, and said

there were no plans to move the creative business out of the agency.



Scottish Widows is one of Dewe Rogerson’s flagship accounts. The agency

has handled the work on a full-service basis for more than ten years.