Selfridges is in the throes of seeking a new agency, following the
appointment of its incumbent shop, Saatchi and Saatchi, to work on the
pounds 4.5 million Bhs account last week.
Bartle Bogle Hegarty looks like the front runner for the pounds 1
million-plus Sears-owned business, and is now working for the client on
a project basis.
Jennifer Laing, the chairman of Saatchis, said: ‘I recognise that there
is potential for future conflict.’
Selfridges is currently finalising plans to expand its operation outside
of London, which could result in Bhs and Selfridges opening up in the
same shopping malls and high streets across the country.
Steve Kershaw, a management representative of BBH, confirmed: ‘We have#
been in discussions with top Sears management and are now concluding a
two-month project for Selfridges.’
The store recently appointed a new managing director, Vittorio Radice,
who was also a client of Saatchis in his previous job as managing
director of Habitat.