Philip Sheldon, who built a reputation as one of Britain’s toughest
clients when he was the marketing director of Bass, has taken control of
day-to-day operations at Cogent.
He becomes the joint managing director of the agency in a temporary move
while it consolidates its business after withdrawing from London to its
Birmingham base (Campaign, 19 January).
Under the new arrangement, Sheldon will oversee the management of the
agency while John Wringe, the managing director, concentrates on bedding
down existing clients and new business.
Sheldon, 46, has been working as a consultant to the agency for three
years and last year became the managing director of Cogent Consultants,
which offers strategic and planning advice to advertisers.
Wringe said: ‘Philip will help spread what has become a very heavy
workload and it’s likely he will remain in the job until the end of the
year when we will be back to normal.’
Sheldon played a key role in the bitterly contested 1990 pitch for the
pounds 8 million Carling Black Label business and resigned in protest at
the decision of the Bass senior management to keep the account at WCRS.
Since then, he has worked as advisor to Arc Advertising and at the
Allied Domecq brewery, Ansells, before setting up his own business.