NEWS: Siemens picks four agencies to bid for expanding PC task

Siemens Nixdorf has drawn up a shortlist of four agencies to pitch for its fast-growing personal computer business.

Siemens Nixdorf has drawn up a shortlist of four agencies to pitch for

its fast-growing personal computer business.



Until now, the information technology company, which is based in

Beckenham, has used creative agencies from Germany, home of its parent

group.



Siemens Nixdorf’s UK budget was less than pounds 500,000 last year, but

the new drive is expected to signal a vast increase in spend.



David Long, the sales promotions manager at Siemens Nixdorf, confirmed:

‘We expect to appoint an agency next month to handle the creative end of

the ad spectrum, and below-the-line work.’



The second round pitch is scheduled for mid-November. Long said: ‘The PC

business is growing for us as a company, and it is time to create a

strong marketing push at this end of the market.’



The company now wants to focus on developing a stronger brand image.



The buying, which is handled by the Media Bureau, is not expected to

change.



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