Virgin Radio has appointed Simons Palmer Denton Clemmow and Johnson to
create a major new advertising campaign for next year.
Simons Palmer beat three agencies to the business, which could be worth
up to pounds 1 million, after a secret pitch.
Paul Simons, the chairman of Simons Palmer, confirmed that the agency
had taken on the brief as a one-off project, and both parties had agreed
to see how the work and relationship develops.
John Pearson, managing director of Virgin Radio, added: ‘Simons Palmer
understands the Virgin brand, and we are confident that it can do a
great job for the station.’
Virgin Radio appointed Bartle Bogle Hegarty at the time of its launch in
April 1993, but the relationship ended after less than a year, when
‘creative differences’ were exposed and poster executions rejected.
When the FM frequency was launched in London in April this year, a TV
campaign was created in-house.