Simons Palmer has invested in a newly formed independent programme
maker, the Mission, that plans to develop innovative ‘business
television’ co-productions between advertisers and broadcasters
The Mission, which is half-owned by Simons Palmer and half by its
founding partners, Stephen Colegrave and Joanne Reay, will work with
other agencies and clients, as well as Simons Palmer.
The investment in the Mission is the latest of three new joint ventures
Simons Palmer has recently announced, as revealed in Campaign last month
(Campaign, 8 March ).
The new company claims that, unlike rival outfits that offer sponsorship
and product-placement deals, it is developing genuinely co-funded
programmes for business television.
Colegrave, an ex-Saatchi and Saatchi Prague managing director,
commented: ‘We are not going to broadcasters with finished programmes.
We are co-producing and we are doing it in a way that benefits both
He added: ‘Business TV will only work if the projects share a common
interest with the broadcaster.’
Mike Perry, group development director at Simons Palmer, commented:
‘Most sponsorship companies talk to sales houses, whereas the Mission
will be talking directly to commissioning editors.’
Claire Dobbie, the marketing manager at Nike, a major Simons Palmer
client, said: ‘I think the new opportunities offered by the Mission will
be of great interest to companies like Nike, that are always looking for
new communication initiatives.’