St Luke’s has begun raising staff levels in the wake of this year’s new-
business wins by luring away the head of Ammirati Puris Lintas’s
prestigious Peperami account, Ben Bilboul.
Bilboul has been with Lintas since 1991 when he joined as an account
management trainee. Since then, he has moved through the ranks, cutting
his teeth on accounts such as Elida Gibbs, Diet Coke and London Buses.
More recently, Bilboul has worked on Ragu pasta sauce, the successful
Peperami ‘It’s a bit of an animal’ campaign and has been involved in
product development for Unilever’s subsidiary, Van den Bergh Foods. He
joins St Luke’s to head its Ikea team on 13 May.
Charlotte Zamboni, the head of client services at St Luke’s, explained
that the agency was particularly attracted by Bilboul’s team leadership
qualities. She added that since St Luke’s was a co-operative, staff
thought long and hard before taking on anyone new: ‘Given the fact that
all employees at St Luke’s become shareholders after one year we have a
responsibility to the company and to new recruits to ensure that the
‘marriage’ works. Ben has the kind of talent that will help us achieve
our long-term objectives as a company.’
Bilboul said he was drawn to St Luke’s because it was ‘less to do with
corner offices and more to do with the satisfaction of realising your
Since the beginning of the year, St Luke’s has picked up pounds 11
million in new accounts, including Ikea, Rock the Vote and Eurostar
(Campaign, last week).