St Luke’s has turned to Bartle Bogle Hegarty for its latest senior
hiring, poaching Neil Henderson, who ran the high-profile Boddingtons
and Haagen-Dazs accounts.
The 33-year-old Henderson, who joined this week, will head St Luke’s
biggest account - the Midland Bank - and will also be operationally
responsible for the recruitment, training and supervision of all account
managers at the agency.
Charlotte Zamboni, who was previously responsible for the Midland Bank
account, will concentrate on her other role as client services director.
Before joining BBH in 1993, Henderson spent six years at the then Still
Price Lintas, where he worked on key accounts. He supervised the revival
of the Milky Bar Kid, as well as managing major campaigns for Flora,
Sure and the Economist.
His appointment to St Luke’s brings the number of former Still Price
staffers to four, reuniting Henderson with the media director, Andrew
Hill, and the account directors, Ben Bilboul and Clare Nash.
Henderson said of his move to the agency, which has a co-operative
structure: ‘I was attracted to St Luke’s because it has a radical
creative and company agenda.’
Henderson’s other main claim to fame is a budding career as a
professional actor. He landed a part in the TV series, To Serve Them all
my Days and - with his twin brother - held a starring role in a
commercial for Kellogg’s Fruit ’n’ Fibre.
St Luke’s became a co-operative and changed its name from Chiat Day 12
months ago. In that time, the agency claims to have picked up an extra
pounds 22 million in billings.