NEWS: Stephen Palmer set to take over Brook’s job at the Guardian

The Guardian has moved swiftly to replace its outgoing marketing director, David Brook, with his deputy, Stephen Palmer, as tipped in Campaign last week.

The Guardian has moved swiftly to replace its outgoing marketing

director, David Brook, with his deputy, Stephen Palmer, as tipped in

Campaign last week.



Palmer takes over Brook’s responsibilities for marketing both the

Guardian and the Observer with effect from the beginning of April. Brook

is leaving to join Channel 5 as its new marketing chief.



Palmer joined the Guardian in 1987, becoming marketing manager in 1990.

Working under Brook throughout that time, Palmer was involved in the

launch of Weekend Guardian, the A5 listings supplement, the Guide, and

the Observer’s Life Sunday review section.



He indicated that he would not be drawn into the current broadsheet

newspaper promotions war between the Independent, the Times and the

Daily Telegraph, saying: ‘We have always used promotions selectively, as

we see fit. There won’t be any change in that.’ The Guardian maintained

its cover price throughout the recent price war.



Palmer is currently co-ordinating a new heavyweight poster and cinema

campaign for the Guardian’s G2 second section, which will break on

Sunday 31 March.



The new advertising, created by Leagas Delaney, uses eight different

poster executions featuring the distinctive cartoons of the Guardian’s

artist, Peter Clarke.



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