The Guardian has moved swiftly to replace its outgoing marketing
director, David Brook, with his deputy, Stephen Palmer, as tipped in
Campaign last week.
Palmer takes over Brook’s responsibilities for marketing both the
Guardian and the Observer with effect from the beginning of April. Brook
is leaving to join Channel 5 as its new marketing chief.
Palmer joined the Guardian in 1987, becoming marketing manager in 1990.
Working under Brook throughout that time, Palmer was involved in the
launch of Weekend Guardian, the A5 listings supplement, the Guide, and
the Observer’s Life Sunday review section.
He indicated that he would not be drawn into the current broadsheet
newspaper promotions war between the Independent, the Times and the
Daily Telegraph, saying: ‘We have always used promotions selectively, as
we see fit. There won’t be any change in that.’ The Guardian maintained
its cover price throughout the recent price war.
Palmer is currently co-ordinating a new heavyweight poster and cinema
campaign for the Guardian’s G2 second section, which will break on
Sunday 31 March.
The new advertising, created by Leagas Delaney, uses eight different
poster executions featuring the distinctive cartoons of the Guardian’s
artist, Peter Clarke.