NEWS: Steve Grime joins Mitchell Patterson as partner

Steve Grime has stunned Leagas Shafron Davis by quitting as creative director to become a partner at Mitchell Patterson Aldred Mitchell.

Steve Grime has stunned Leagas Shafron Davis by quitting as creative

director to become a partner at Mitchell Patterson Aldred Mitchell.



He has been attracted by the promise of a substantial equity stake -

something he never had at Leagas Shafron - as well as his name on the

door. The shop will henceforth be known as Mitchell Patterson Grime

Mitchell.



Grime, an art director, will become joint creative director alongside

Neil Patterson, the former Young and Rubicam creative chief, who helped

found Mitchell Patterson in 1990. Patterson said: ‘We will be a

formidable pairing.’



Grime’s departure is a big blow for Leagas Shafron. He has been closely

involved in the agency’s Central Office of Information business, which

includes the Inland Revenue and car crime prevention.



The agency also faces a possible repitch for the estimated pounds 15

million account of Royal Sun Alliance, formed when its Sun Alliance

client merged with Royal Insurance.



For Mitchell Patterson, Grime’s arrival will give impetus to what has

sometimes been regarded as a lacklustre creative product.



The partners also hope that Grime will help to attract more significant

brands from major advertisers - including Birds Eye and Spillers -

already on its roster.



Grime’s name goes into the agency’s title as a replacement for John

Aldred, who is to head Access All Areas, a Mitchell Patterson subsidiary

offering a range of services (Campaign, 27 September).



Grime has won a string of Campaign awards in a career spanning Foote

Cone Belding, Doyle Dane Bernbach, WCRS and Abbott Mead Vickers BBDO.



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