Sunday Business, the broadsheet newspaper being launched next month by
the founder and editor, Tom Rubython, is understood to be looking again
for a media specialist to handle its launch campaign, just six weeks
after handing the business to the Arc Group.
Sources say that Sunday Business has asked a media consultant to
approach a number of media buyers about its claimed pounds 4 million
account. The newspaper is to launch on 21 April.
The media rethink follows the decision by the Telegraph Group to hand
its pounds 8 million media account to Arc’s media dependant, the Media
Factor, earlier this month (Campaign 15 March).
At the time, the Media Factor denied any conflict because it said that
Sunday Business’ media would be handled by the Arc Group, not the Media
Factor. However, both newspapers are thought to have been sceptical
about the arrangement.
Phil Lawlor, the marketing director at Sunday Business, denied that the
paper’s media buying account was again up for grabs, but a number of
agencies are understood to have been approached to pitch for the
With the paper now set to launch within a month, ads through Arc are
expected to break within two weeks. The paper goes on sale with a target
circulation of 150,000 and a cover price of 85p.