EBN, the satellite TV channel, is the fastest-growing, pan-European TV
channel according to new research from the European Media and Marketing
Survey.
Of the seven TV channels monitored by the survey, only three have
registered any increase in viewing on the previous results: EBN, BBC
World and Eurosport, with increases of 68.4 per cent, 64.3 per cent and
2.5 per cent respectively. Euronews, CNN International, NBC and MTV all
registered declines.
Eurosport remains the largest channel, with average daily audiences of
3,758,000 viewers, followed by CNN with 1,543,000 viewers.
EBN, though the fastest-growing, remains the smallest of the channels,
with an average of 96,000 viewers daily. However, the director of
advertising sales, Kent Hawryluk, said that ad revenue was already up
150 per cent on the total for 1995.
Of the newspapers and magazines covered, the Times is the most read
daily with 1,127,000 readers, followed by the Financial Times, while
Paris Match is the most widely read weekly. Reader’s Digest is the most
popular monthly, with 5,394,000 readers, followed by Cosmopolitan
magazine with 3,815,000.
For the first time, the survey also monitored usage of the Internet. On
a daily basis, the Internet is used by 4 per cent of people for e-mail,
though the UK is above average on 7 per cent. For business purposes, the
Internet is used by 2.5 per cent of people.
The survey represents more than 40 million main income earners in the
top 20 per cent of households across Europe.
