Talk Radio is launching a package designed to set out its proposition
more clearly to agencies and expand its advertiser base.
In a parallel move, the national speech-based station is also planning a
burst of advertising through Walsh Trott Chick Smith to address the
problem of low awareness levels among listeners.
Talk will offer a ratecard and sell airtime by programme strands as part
of a push to agencies. The station has also introduced ‘lifestyle’
packages - such as sport, motoring and health - and a commercial
production facility to produce tailored advertising for clients.
The drive is being spearheaded by Carol Fisher, the managing director of
CLT UK Radio Sales, and marks the first major changes since she joined
Fisher said: ‘Agencies are reassured that we are investing in the