NEWS: Talk Radio reveals ‘lifestyle’ packages to woo advertisers

Talk Radio is launching a package designed to set out its proposition more clearly to agencies and expand its advertiser base.

Talk Radio is launching a package designed to set out its proposition

more clearly to agencies and expand its advertiser base.



In a parallel move, the national speech-based station is also planning a

burst of advertising through Walsh Trott Chick Smith to address the

problem of low awareness levels among listeners.



Talk will offer a ratecard and sell airtime by programme strands as part

of a push to agencies. The station has also introduced ‘lifestyle’

packages - such as sport, motoring and health - and a commercial

production facility to produce tailored advertising for clients.



The drive is being spearheaded by Carol Fisher, the managing director of

CLT UK Radio Sales, and marks the first major changes since she joined

in May.



Fisher said: ‘Agencies are reassured that we are investing in the

brand.’



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