NEWS: Talk Radio rolls out topical poster offensive

Walsh Trott Chick Smith has unveiled the second burst of its pounds 2 million drive for the national speech-based station, Talk Radio, with a series of potentially controversial poster executions.

Walsh Trott Chick Smith has unveiled the second burst of its pounds 2

million drive for the national speech-based station, Talk Radio, with a

series of potentially controversial poster executions.



The work builds on the theme taken in the first push, which used

strikingly different news-based images to highlight Talk Radio’s

diversity. The new batch, which features three topical issues starkly

depicted in black and white, includes one execution on the sale of Alan

Shearer from Blackburn Rovers to Newcastle United. It shows two hands -

one giving the thumbs-up, while the other makes a ‘wanker’ gesture. The

line across the top runs: ‘pounds 15 million for Shearer?’



Another shows a pair of spectacles and a pair of teeth. The caption

above the spectacles is ‘the mug’ and above the teeth, ‘the smug’, while

the line across the top runs: ‘What choice of government have we really

got?’



The third execution shows one image of Fergie and Princess Diana in

evening dress, the other shows them both without heads. The top line

asks: ‘Should we pay for the royals?’ One caption says ‘yes’, the other

demands ‘off with their HRHs.’



The latest phase takes the campaign from its London-only launch to a

nationwide roll-out, with new work breaking across 1,000 poster sites on

1 November.



The ads were written by Dave Trott and art directed by Gordon Smith.



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