Talkland has ended months of speculation about the future of its account
- worth up to pounds 4 million - by parting company with the Brahm
Agency in Leeds and switching the business to London.
The cellular phone company confirmed this week that it was splitting the
account between Da Costa and Co, which will handle creative work, and
the Media Business, which takes charge of media planning and buying.
The loss of Talkland is a bitter blow for Brahm. Its hold on the
business has been in question since last year when its managing
director, David McIntosh, quit along with the account director, David
Sewards, to start a rival shop (Campaign, 22 September).
McIntosh and Sewards are contractually bound not to solicit any Brahm
business during their agency’s first year of operation.
Brahm’s current managing director, Mike Baxendall, was unavailable to
comment on reports that the agency had been forced to make redundancies
as a result of the loss.
Talkland’s decision is believed to have been prompted by senior
management changes within the company - in which Vodafone has a
sMcIntosh and Sewards into their start-up, although the pair are
contractually bound not to solicit Brahm business during the first year