Advertisers planning bus campaigns will be offered a virtual one-stop
shop for national advertising campaigns following TDI’s acquisition last
week of a significant chunk of the bus market.
TDI, the London Underground and bus advertising company, becomes the
country’s biggest bus advertising contractor after acquiring the bus
division of Maiden Outdoor for an undisclosed sum.
TDI’s bus division now covers around three-quarters of the population,
taking a 61 per cent share of the pounds 27 million market. It is
promising to make heavyweight bus ad campaigns simpler to buy. The
company also recently acquired Ireland’s largest bus advertising
Jeremy Male, the managing director of TDI, said: ‘There are now only two
players in the market where previously there was extreme fragmentation.
That means more investment in the medium.’