TMD Carat has snatched the pounds 2 million media planning and buying
account for Pearson New Entertainment, the multimedia division of the
media and leisure conglomerate, Pearson.
TMD scooped the business after a pitch against two un-named media
companies and will now provide a media service across all PNE
PNE’s media interests include a range of print magazines, video
cassettes, CD-Rom publishing and online services. The company now has
plans to extend its share of the growing pre-recorded video market. Its
range of titles currently includes Frank Skinner, Viz Top Tips and
Fantasy Football. Ad budgets are also expected to be increased over the
Mike Andrews, the general manager of PNE, said that TMD’s ‘knowledge of
the entertainment market and new media opportunities, together with its
energy and overall strategy, stood out’. TMD has extensive experience of
the home video market through its client, Warner Video.
Mark Craze, the managing director of TMD, said that he was delighted to
be working with a company that had ‘such ambitious plans and such growth