Tony Malcolm and Guy Moore have quit Collett Dickenson Pearce to return
to Simons Palmer Clemmow Johnson, where they will head up the high-
profile Nike and Sony creative accounts.
The pair will work as joint creative directors alongside Andy McKay and
The agency is restructuring around the arrival of Moore and Malcolm with
a ‘double diamond’ system of account management. Each client will be
assigned a team of creative directors, two group account directors and a
planner. Briefs will go out to the agency’s four creative teams.
Paul Simons, the chairman of Simons Palmer, said: ‘We have a lot of
demanding creative business and we work best operating with tight teams
of people. In pitches, we work almost as a hit squad and we want to
sustain that culture across all our work.’
Accounts will be split between the two teams, with McKay and Hodgkinson,
who claimed they were given first choice, taking on the Golden Eagle
British Gas card launch and IDV.
Moore and Malcolm said: ‘From the doorman to the chairman, every single
person at Simons Palmer cares about great ads here. We are proud of what
we’ve done at CDP, but at Simons Palmer, the philosophy and principles
are all about breaking new ground and going the whole hog to push
Carl Johnson, Simons Palmer’s chief executive, said: ‘It was time to
make a further investment in the creative power of the agency.’
As their first assignment for Simons Palmer, Moore and Malcolm will
spend a week in Portland, Oregon, with the Nike client, and its US
agency, Wieden and Kennedy.
Malcolm and Moore left Simons Palmer to become creative directors of CDP
18 months ago. Since then they have won two Cannes golds, two Campaign
poster silvers and had four ads chosen for the D&AD annual.