The Big Issue is returning to cinema screens this autumn with two new
films by the directors, Graham Fink and Chris Palmer.
Fink, who is a director at the Paul Weiland Film Company, and Palmer,
who has his own production company, Gorgeous Enterprises, have both
donated their services free for a campaign through the Big Issue’s
Fink’s 60-second commercial, ‘cake’, features a Mrs Edith Drysdale, who
is just making her 232nd sponge cake for the Young Farmers’ Association
of Little Snoring when she has the sudden urge to go to London. Or, as
the ad puts it: ‘She looked at the future and saw...Angelica.’
The grey-haired old lady is then seen driving to the capital in her
Morris Minor and, intercut with flashes of London scenes, is shown
buying a copy of the Big Issue and soaking up the atmosphere. ‘Never
again,’ the voiceover says, ‘will she make a jam sponge.’
Palmer’s film, the 70-second ‘taxi’, features a mini-cab driver. It is
shot in a verite style and deals with the cabbie’s disillusionment with
life as he drives through London on the night shift, picking up
‘psychos, villains, junkies and drunks’.
‘Lost your love for the city?’ enquires the endline. The commercial then
goes on to offer the Big Issue as an antidote to disenchantment.
Both ads were art directed by Christine Jones and written by Jonathan
They will be screened later this month, backed by radio commercials that
will continue the Big Issue’s theme of using celebrities to explain why
they read the weekly paper - which is sold by the homeless.