Conde Nast and the National Magazine Company are squaring up to each
other for command of the travel magazine market, with both companies
promising new launches in the field.
Conde Nast is to launch its successful American magazine, Traveler, into
the UK market in September 1997.
The British edition will be an entirely separate publication, with a
full editorial staff based in London writing about travel from a British
and European perspective. Deborah Gresty, currently the publishing
director of House and Garden, will take over as the publishing director
of the new title.
Nicholas Coleridge, the managing director of Conde Nast, said: ‘We feel
no fear about entering a marketplace that doesn’t exist. The BBC’s
Holiday title [which closed] was too downmarket. The travel industry is
exploding in Britain now. This is the right magazine at the right time.’
NatMags’ entrant into the market will be a spin-off from the Harpers and
Queen brand. The magazine, which has the working title Harpers Abroad,
is currently in research and is expected to launch next spring.
Conde Nast also confirmed that GQ Active, its men’s health and sport
magazine, will become a monthly from April next year.