Tomy, the Japanese toy maker, has hired Leagas Shafron Davis to handle
the lion’s share of its UK creative work, as part of a plan to bring
greater co-ordination and effectiveness to its pounds 10 million adspend
The UK account could bill between pounds 5 million and pounds 7 million.
Leagas Shafron’s partner on the business will be the Paris-based
Media buying remains with the Media Business in the UK and Carat in
The new arrangements end Tomy’s relationship with Tony Hodges Associates
and the Creative Company in the UK and mark the start of a concerted
attempt by the company to build a cohesive brand across Europe.
The win is the biggest pan-European assignment for Leagas Shafron. Mike
Davis, Leagas Shafron’s managing director, said: ‘The network will only
come to mean something when it starts pulling in business like this. It
also marks a significant broadening of our UK portfolio.’