NEWS: Travis Sennett nets online launch task for financial paper

Handelsblatt, Germany’s equivalent of the Financial Times, is to launch an English-language online news service for businessmen across the world with advertising by Travis Sennett Sully Ross.

Handelsblatt, Germany’s equivalent of the Financial Times, is to launch

an English-language online news service for businessmen across the world

with advertising by Travis Sennett Sully Ross.



The Dusseldorf-based business daily is reported to be spending more than

pounds 1 million to launch the service at the beginning of next month.



Travis Sennett saw off challenges from four London agencies to win the

task, with advertising under the theme, ‘Every aspect of German business

every day.’



The slogan will run across all the promotional work, which includes

satellite television, international business titles and direct mail.



The online facility will launch in Europe and the US before rolling out

to more than 30 countries. Media will be bought from London by Dentsu,

Travis Sennett’s Japanese parent.



Handelsblatt will run a five-days-a-week English language summary of its

German edition targeted at chief executives and senior managers of

multinational companies.



Peter Travis, the agency’s managing director, said: ‘Germany’s economy

is Europe’s strongest and it’s increasingly important that international

companies understand it.’



Raymond Johnson Ohla, Handelsblatt’s managing director, cited Travis

Sennett’s experience in handling CNN International and direct response

clients such as Dell computers as major factors in the decision to

appoint it.