The Scottish advertising scene formally spawned another strong player
this week with the launch of the Union, the Faulds Advertising breakaway
(Campaign, last week).
Faulds announced the official resignations of Ian McAteer, its client
services director, and Simon Scott and Andrew Lindsay, its joint
creative directors, early this week. The trio will join up with at least
two other staff, as yet unnamed, to form the new agency.
Overseeing the operation will be Lord Grey of Contin, the Minister of
State at the Scottish Office, who has been drafted in as non-executive
chairman to counsel the Union and to help to get the business off the
The three defectors have agreed to stay on at Faulds for long enough to
hand over to their successors, but they are keen to get started with the
new venture as soon as possible.
McAteer insisted that the business plan is not based on taking clients
from Faulds, and outlined some of the new agency’s philosophies, which
include setting up alliances with suppliers such as Tomato and Helen
McAteer said: ‘The rigid rules about full-service agencies are breaking
down. We will broaden our creative product by using design houses and
looking to other sources, such as painters and poets.’
The three founding members of the Union have a wide range of experience
between them. Scott worked at Hall Advertising, but has also been a
roadie for the late avant-garde rock musician, Frank Zappa, and a male
model in Italy. Lindsay has also worked at Hall, and did a spell at
McCann-Erickson in Australia, while McAteer was a barrister before
switching to advertising with a job at Saatchi and Saatchi.