Maher Bird Associates airs its first work for Brains SA next week in an
unusual TV campaign promoting the Welsh bitter as ‘a frighteningly good
The agency, which won the pounds 2 million account last July, has
avoided any mention of the brand’s heritage and chosen instead to
exploit its unusual name.
The commercial recreates an alien landing in the style of a 50s B-movie.
It is set in an idyllic country village, on a warm summer’s evening. The
peaceful scenario is then interrupted when an alien spaceship lands in
People run away screaming, except for two middle-aged men who approach
the aliens as they disembark from their craft, saying ‘We come in
peace’. Surprisingly, the green monsters reply, ‘We’ve come to drink
your Brains’, which sends them running for their lives.
The first commercial breaks in Wales next week.
The ad was written by Steve Deput, a joint creative director at the
agency, and directed by Lloyd Stanton through AVA films. Media is
through John Ayling and Associates.
Stephen Maher, managing director of Maher Bird, said: ‘There are so many
well-trodden paths in beer advertising. Instead of getting boorish about
Brains’ authentic credentials, we chose to appeal to the average pub
goer, who cares about what they drink.’
Brains plans to roll out its premium cask ale nationally. The campaign
will spread across the country from May.