NEWS: UFO arrives in debut Maher Bird beer spot

Maher Bird Associates airs its first work for Brains SA next week in an unusual TV campaign promoting the Welsh bitter as ‘a frighteningly good pint’.

Maher Bird Associates airs its first work for Brains SA next week in an

unusual TV campaign promoting the Welsh bitter as ‘a frighteningly good

pint’.



The agency, which won the pounds 2 million account last July, has

avoided any mention of the brand’s heritage and chosen instead to

exploit its unusual name.



The commercial recreates an alien landing in the style of a 50s B-movie.

It is set in an idyllic country village, on a warm summer’s evening. The

peaceful scenario is then interrupted when an alien spaceship lands in

the village.



People run away screaming, except for two middle-aged men who approach

the aliens as they disembark from their craft, saying ‘We come in

peace’. Surprisingly, the green monsters reply, ‘We’ve come to drink

your Brains’, which sends them running for their lives.



The first commercial breaks in Wales next week.



The ad was written by Steve Deput, a joint creative director at the

agency, and directed by Lloyd Stanton through AVA films. Media is

through John Ayling and Associates.



Stephen Maher, managing director of Maher Bird, said: ‘There are so many

well-trodden paths in beer advertising. Instead of getting boorish about

Brains’ authentic credentials, we chose to appeal to the average pub

goer, who cares about what they drink.’



Brains plans to roll out its premium cask ale nationally. The campaign

will spread across the country from May.