NEWS: UK Gold shuffles its management in bid to broaden appeal

UK Gold, the cable and satellite channel, is broadening its programming remit and has reorganised its management to prepare for increasing competition in the TV market.

UK Gold, the cable and satellite channel, is broadening its programming

remit and has reorganised its management to prepare for increasing

competition in the TV market.



The golden oldie channel’s marketing director, Andrew Keyte, has been

moved to the position of director of programme planning, and the station

is to start making its own programmes and co-productions.



Keyte, who joined the company in April 1993 from Warner Home Video, will

be replaced in the marketing department by Ian Riley. Riley will

spearhead the channel’s current review of its advertising, which is with

D’Arcy Masius Benton and Bowles.



UK Gold was launched in 1992 by Thames Television and the BBC as an

outlet for their library material.



However, Channel 5, which will start broadcasting in 1997, is thought to

have cut a deal with the BBC to broadcast the same sort of library

programmes.



Granada Television is also planning its own satellite channel to screen

archive programming next year



Bruce Steinberg, the chief executive of UK Gold, denied that the

channel’s decision to move into new programming was a reaction to a

possible threat from Channel 5. ‘This is an aggressive, not a defensive

strategy,’ Steinberg emphasised.



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