NEWS: Underwater filming specialist Portelly set to work at BFCS

Michael Portelly, the director best known for spectacular underwater spots, has shut down his company, Portelly Films, and joined BFCS.

Michael Portelly, the director best known for spectacular underwater

spots, has shut down his company, Portelly Films, and joined BFCS.



Portelly decided to close his company after spending the last six months

on a project, called ‘relief advertising’, established to encourage

advertisers to instigate social and environmental projects.



The director’s last ad, ‘diver’, for the Cheltenham and Gloucester

building society through K Advertising, was shot almost a year ago.



Portelly is the eighth director to be signed up by BFCS since Peter

Harrison was brought in as the production company’s managing director

ten months ago with a brief to build the company and change its profile.



Portelly, 45, began his career as a dentist, taking underwater

photographs as a hobby. He spent five years alternating between

dentistry and photography, before moving full-time into directing in

1981.



A year later, he joined Fouracre Films and picked up a British

Television Advertising Award for a Dumo ticker- tape ad. He joined

Halton Roy Productions in 1986, where he went on to make Speedo’s

renowned ad featuring athletes on the seabed.



Portelly said: ‘BFCS represents a new platform for all sorts of

possibilities.’



Harrison said: ‘Michael is a brilliant director, both underwater and on

terra-firma.’



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content